Why was Charlie Kirk so influential? Analyzing his most recent X posts

Charlie Kirk

Charlie Kirk was born in 1993, and grew to become one of the most infleuntial conservative activistis in the United States. Charlie Kirk, despite dropping out of college, founded Turning Point USA, a highly conservative non-profit organization, with extreme empasis of bringing right winged politics to young college voters. Charlie Kirk's assasination on Semptember 10th has been top headline news, and has mobilized many of his conservative followers to continue his legacy.


Were Charlie's words so powerful that someone had to silence him? This project will analyze Charlie Kirk's final social media posts on X, starting from September 9th to his death on September 10th. X was one of the many ways Kirk used to communicate with, but he remained highly active and influential on the platform. I will analyze which types of posts are effective at getting user engagement and viewership.

Charlie Kirk
Charlie Kirk at an event
Charlie Kirk
Kirk at an event
Charlie Kirk
Kirk in a purple jacket
Charlie Kirk
Kirk at an interview

Charlie Kirk Post X Data From September 9th to his death.


Date M/D/YR Likes Views Likes/View Comments # of User Reposts User Reposts/Views Post Type Word Count
9/10/2025 337,000 33,000,000 0.010 19,000 59,000 0.002 Original 38
9/10/2025 40,000 11,000,000 0.004 1200 7300 0.001 Repost 9
9/10/2025 118,000 20,000,000 0.006 4,000 21000 0.001 Quote Post 11
9/10/2025 188,000 24,000,000 0.008 4900 30,000 0.001 Quote Post 21
9/9/2025 55,000 4,600,000 0.012 753 11,000 0.002 Repost 33
9/9/2025 122,000 7,300,000 0.017 3,300 23,000 0.003 Repost 29
9/9/2025 750,000 79,000,000 0.009 16,000 105,000 0.001 Original 6
9/9/2025 162,000 10,000,000 0.016 2100 24,000 0.002 Original 75
9/9/2025 53,000 3,500,000 0.015 1500 5300 0.002 Original 35
9/9/2025 302,000 21,000,000 0.014 10,000 66,000 0.003 Original 44
9/9/2025 72000 3,900,000 0.018 3500 16,000 0.004 Repost 25
9/9/2025 24,000 1,900,000 0.013 1600 6,500 0.003 Original 25
9/9/2025 10,000 2,400,000 0.004 460 2700 0.001 Repost 63
9/9/2025 38,000 4,500,000 0.008 365 4900 0.001 Repost 104
9/9/2025 130,000 13,000,000 0.010 5200 23,000 0.002 Repost 50
9/9/2025 15,000 2,400,000 0.006 655 4,400 0.002 Quote Post 139
9/9/2025 147,000 4,900,000 0.030 5900 25,000 0.005 Repost 40
9/9/2025 61,000 2,500,000 0.024 1400 15,000 0.006 Original 83
9/9/2025 55,000 3,200,000 0.017 2000 11,000 0.003 Original 20
9/9/2025 26,000 3,900,000 0.007 1000 5,800 0.001 Repost 46
9/9/2025 229,000 10,000,000 0.023 4,400 34,000 0.003 Original 41
9/9/2025 2,600 1,400,000 0.002 167 604 0.000 Original 0
9/9/2025 9,000 1,400,000 0.006 263 2,200 0.002 Quote Post 28

Glossary

M/D/YR   Month/Date/Year when referring to the date of posts in the data
# of User Reposts The number of X users who repost the post on Charie Kirk's profile
Original Charlie kirk wrote the entire post himself
Repost Charlie Kirk directly posts someone else's post on his page, a repost, without a comment
Quote Post Charlie Kirk posts someone else's post, but with a comment, either an agreement, or a response.
Likes/View User Reposts/Views
0.010 0.002
0.004 0.001
0.006 0.001
0.008 0.001
0.012 0.002
0.017 0.003
0.009 0.001
0.016 0.002
0.015 0.002
0.014 0.003
0.018 0.004
0.013 0.003
0.004 0.001
0.008 0.001
0.010 0.002
0.006 0.002
0.030 0.005
0.024 0.006
0.017 0.003
0.007 0.001
0.023 0.003
0.002 0.000
0.006 0.002
Scatter Plot of Likes vs Views
Scatter Plot of Likes vs Views
In this Scatter Plot of comparing the likes to view ratio versus the reposts to view ratio, there is a very strong correlation of .904. When Charlie Kirk posts something that gets a high level of user engagement, of clicking the like button, it has a very strong positive correlation for the user to repost his post on X. Charlie Kirk, by using social media, can reach more voters and spread his inflence throughout the community.
Word Count Views
38 33,000,000
9 11,000,000
11 20,000,000
21 24,000,000
33 4,600,000
29 7,300,000
6 79,000,000
75 10,000,000
35 3,500,000
44 21,000,000
25 3,900,000
25 1,900,000
63 2,400,000
104 4,500,000
50 13,000,000
139 2,400,000
40 4,900,000
83 2,500,000
20 3,200,000
46 3,900,000
41 10,000,000
0 1,400,000
28 1,400,000
Scatter Plot of Word Count vs Views
Scatter Plot word count vs views
In this Scatter Plot of comparing the Word count against views in Charlie Kirks post, there is a correlation of -.305. It is a weak correlation between the amount of words used in each post versus views. There definetly is an impact, as words used increases, the amount of views do decrease, but not to a very significant degree. This could be why many of Charlie Kirk's posts on X are short, and every single post I analyzed had a a media attachment, whether a photo or a video.