Charlie Kirk Dataset Analysis

Chalie Kirk, the popular right wing influcer had a massive impact on American Politicts. This dataset will explore his most effective X post communcation methods before his death.


This dataset table was obtained to look at Charlie Kirk's X posts a day before his death.

Date M/D/YR Likes Views Likes/View Comments # of User Reposts User Reposts/Views Post Type Word Count
9/10/2025 337,000 33,000,000 0.010 19,000 59,000 0.002 Original 38
9/10/2025 40,000 11,000,000 0.004 1200 7300 0.001 Repost 9
9/10/2025 118,000 20,000,000 0.006 4,000 21000 0.001 Quote Post 11
9/10/2025 188,000 24,000,000 0.008 4900 30,000 0.001 Quote Post 21
9/9/2025 55,000 4,600,000 0.012 753 11,000 0.002 Repost 33
9/9/2025 122,000 7,300,000 0.017 3,300 23,000 0.003 Repost 29
9/9/2025 750,000 79,000,000 0.009 16,000 105,000 0.001 Original 6
9/9/2025 162,000 10,000,000 0.016 2100 24,000 0.002 Original 75
9/9/2025 53,000 3,500,000 0.015 1500 5300 0.002 Original 35
9/9/2025 302,000 21,000,000 0.014 10,000 66,000 0.003 Original 44
9/9/2025 72000 3,900,000 0.018 3500 16,000 0.004 Repost 25
9/9/2025 24,000 1,900,000 0.013 1600 6,500 0.003 Original 25
9/9/2025 10,000 2,400,000 0.004 460 2700 0.001 Repost 63
9/9/2025 38,000 4,500,000 0.008 365 4900 0.001 Repost 104
9/9/2025 130,000 13,000,000 0.010 5200 23,000 0.002 Repost 50
9/9/2025 15,000 2,400,000 0.006 655 4,400 0.002 Quote Post 139
9/9/2025 147,000 4,900,000 0.030 5900 25,000 0.005 Repost 40
9/9/2025 61,000 2,500,000 0.024 1400 15,000 0.006 Original 83
9/9/2025 55,000 3,200,000 0.017 2000 11,000 0.003 Original 20
9/9/2025 26,000 3,900,000 0.007 1000 5,800 0.001 Repost 46
9/9/2025 229,000 10,000,000 0.023 4,400 34,000 0.003 Original 41
9/9/2025 2,600 1,400,000 0.002 167 604 0.000 Original 0
9/9/2025 9,000 1,400,000 0.006 263 2,200 0.002 Quote Post 28

Data Visualizations

post frequency
Figure 1: Posting frequency based on type of posts. Original posts are most frequently posted.
Chart showing total views by post type
Figure 2: Total views by post type. Original posts get disporportatenly more views compared to reposts.
post frequency
Figure 3: Ratio of likes/views plotted against user reposts/views

Analysis and Takeaways

From the data visualiziations, we can come to the conclusion that for Charlie Kirk's X posts, Original posts were the most effective at gathering user views, as comparing figure one to figure two, original posts only made up 43.5% of total posts, but accounted for 61.6% of total views. Quote posts had a similar post amount and had a similar view amount, showing quote posts to be average in effectivness. Reposts, however, performed the worst out of these three types of posts. Reposts made up 39.1% of total posts made, but only accounted for 20.6% of views. Going off figure one and figure two, I can conclude that Charlie Kirk's audience preferred original content over reposted content.


Going off figure three, we can see a clear strong positive correlation between the ratio of likes/views, plotted against user reposts/views. This shows that if a post has a high rate of likes, it will also have a high rate of reposts. This is expected, but this data proves it. Social media influencers can learn from their past posts to make more popular posts that engage the audience further, which was what Charlie Kirk was most likely doing before his death. He posted about every hour of the day so he had many ways to test what content worked best with his audience.